Asia’s first electronic music festival – Sunburn Festival Goa 2007...with Smirnoff, the world’s number one premium distilled vodka, continues to seek out the best new electronic dance music from up across the globe.

The festival, presented by Smirnoff and organised by Percept D’Mark (PDM Entertainment), saw more than 6,000 people from all over the world attending, on Candolim Beach, Goa, on December 28 and 29, 2007. The festival presented the best global deejays as the world’s best deejay, Carl Cox, deejay-cum-musician (live trumpeter) Gordon Edge, the world’s number 4 DJ, Above and Beyond, Pete Gooding, John 00 Fleming and Axwell (who got the crowds intoxicated with his music), and Indian DJs like Shaair and Func, MIDIval PunditZ, DJ Pearl, DJ Ma Faiza, Jalabee Cartel and Tuheen Mehta, spun their magic, marking a happening start to India’s first international electronic festival.

Spotted at the festival were Gauri Khan, Ritwik Bhattacharya, Ekta Kapoor, Arjun and Mehr Rampal, Aakashdeep Sehgal, Siddharth Mallya, Haseena Jethmalani, Ramona Narang and Bruno, Queenie and Raja Dhody, Surily Goel with Shaurath Mehta, Rishi Acharya, Suvedh Lohia, Prerna Goyal, Shveta Salve, Sapna Bhavnani with VJ Juhi, Rashmi Nigam, Hrishant Goswami, Nisha Harale and VJ Archana, DJ Megha Kawale and Ash Chandler.

Also present were Shailendra Singh – joint MD of Percept Holdings, Devraj Sanyal – CEO of PDM India and Nikhil Chinappa, partner and consultant – content, Sunburn. On the occasion, Asif Adil, managing director, Diageo India Pvt Ltd, said, “Smirnoff has always been a trendsetter and believes in creating enriching experiences for its consumers. It promotes rising stars and gives them the opportunity to play alongside their heroes, making for an eclectic mix of established and fresh talent. Smirnoff creates credible platforms that set experiential benchmarks all over the world and Sunburn was another electrifying example of the same.”